Kiatnakin Bank: Ploy the Fighter

Posted on May 22, 2017 in Film, PR — Share this via

This moving film tells the story of Ploy, a young Thai girl with big ambitions to be a professional boxer from a young age. Diligent and determined, she challenges the status quo to punch above her weight, slowly winning hearts and minds with the help of her passion for baking. Ploy indeed becomes a boxing success but is unfortunately injured and forced into early retirement. In the face of defeat, she turns her efforts to start a bakery. With the same approach to her training, we see Ploy start an ambitious yet successful long-term business. The film ends by saying “if you fight, we’ll fight by your side” – supporting Kiatnakin Bank’s consumer proposition: “Become a better you”.