Tag / Beijing — Found 2 result(s)

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Nescafe: Play Button

‘It all starts with a Nescafé’ is used to express the brand’s purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China’s preference for tea, it was important for Nescafé to reinforce […]

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Visit Britain: Great Chinese Names for Great Britain

To the Chinese, London landmark the Gherkin is “the pickled little cucumber” and the Beatles are “gentlemen with long hair”. But there are scores of British attractions, traditions and points of interest that do not have Chinese names, posing a problem for UK tourism chiefs. In a bid to overcome this obstacle whilst at the […]