Star Plus: Star Plus & Daughters

Posted on May 17, 2017 in Outdoor, PR, Promo & Activation — Share this via

This Women’s Day special puts the spotlight on one of India’s biggest social issues of gender inequality and takes it head on. The film tells a simple, sweet and yet powerful story of the happy result of a newer way of thinking. It’s a tribute to the women who succeed and to the men whose progressive thinking makes them stand by and not in the way of women realizing their potential. The symbolic act of naming the store ”… & Daughters” is a global first in thought and sets an example that could potentially have a ripple effect on society.