Sagawa Soy Sauce: Japanese Paintings

Posted on May 18, 2017 in Design, Direct, Outdoor, PR, Press, Promo & Activation — Share this via

Soy Sauce was invented 600 years ago and is an essential condiment in Japanese cuisine.
Sagawa Shoyu is the earliest manufacturer and located in Yanai City’s white walled historic district. The dedicated act of brewing in the traditional method has been taking place there since the Samurai era. Sagawa briefed us to create a series of Poster Designs that dramatized the craftsmanship that goes into making their sauce and how it brings the taste of food alive.

Too much Soy Sauce can ruin the flavor of food, too little and the natural flavor isn’t enriched. With this principle in mind we engaged a Gyotaku artist (fish printer).
He took just the right amounts of Sagawa Soy Sauce and used it as an ink on Washi paper to Illustrate the food. A calligrapher completed the idea with: Sagawa Soy Sauce. Just enough brings the taste alive. Just as Soy Sauce brings food to life, it brought the Poster Designs to life too.