Sagawa Soy Sauce: Japanese Paintings

Posted on May 17, 2017 in Design, Outdoor, PR, Press, Promo & Activation — Share this via

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Too much Soy Sauce can ruin the flavor of food, too little and the natural flavor isn’t enriched. With this principle in mind we engaged a Gyotaku artist (fish printer). He took just the right amounts of Sagawa Soy Sauce and used it as an ink on Washi paper to Illustrate the food. A calligrapher completed the idea with: Sagawa Soy Sauce. Just enough brings the taste alive. Just as Soy Sauce brings food to life, it brought the Poster Designs to life too.