People’s perception about Rajasthan had been reduced to forts and palaces. However, this one-dimensional image was far removed from its vibrant reality; which includes culture, wildlife and rich history. So the idea was to create a logo that reminded people of its diversity. Hence, we combined the two most ubiquitous visuals of desert: camels and birds to create the logo. One quick look, and the viewer saw neither bird nor camel, but instead the famous Rajasthani moustache. The logo served to drive home a simple message, look beyond the obvious and you will discover magic!