PxMart: Vogue Of Thrift

Posted on October 10, 2016 in Direct — Share this via

How could an old-school retail chain positioned as a thrift store connect with fashion-forward youths?

PxMart grocery stores transformed their ever-present plastic grocery bag into a glamorous fashion accessory. Fashionable millennials were invited to pose with the grocery bags — declaring the new generation’s standpoint on saving money. As a result, a dialogue was created, generating a perceptible impact.