PX Mart: Bag Collection

Posted on May 17, 2017 in Design, Direct, Outdoor, PR, Promo & Activation — Share this via

In the eyes of Taiwan’s youth, PX Mart’s “affordable and down-to-earth” reputation seemed old and unstylish. So we gave cheap, commonplace PX Mart plastic grocery bags a radical makeover. By transforming them into a chic hand-crafted fashion handbag collection, we made saving money into a youthful fashion statement. The result was a hit, and store members under 19 years of age increased by 11% with sales revenues growing by 20%.