Built within a unique location and facility in Dresden, Germany, we wanted to create an identity for the Phaeton, just as unique; one that would reflect the location’s rich tradition of art and craftsmanship.
The result was ‘Singular Masterpiece’, an interactive, iPad experience which takes the user on a seamless, cinematic journey weaving in and out between VW’s Factory and the German region’s cultural history. Using motion-controlled cameras, footage was combined with CGI and matte-painting techniques to create the impression of one continuous take through this rich history and Phaeton’s modern manufacturing site.
Users can interactively explore the story behind the Phaeton by letting the film run, or scrubbing backwards and forwards at the viewers’ desired speed. Clickable hotspots throughout provide a greater understanding of the automobile, its assembly and its historic inspiration; all combining to create an experience which sets the Phaeton apart.