Volkswagen: Electric Cafe

Beijing Mobile

As a way of introducing their Think Blue sustainability platform, Volkswagen brought a fleet of electric Golfs to Hong Kong.

While waiting in the ‘Electric Cafe’ before their turn behind the wheel, attendees enjoyed coffee, pastries and something unexpected: an iPhone and iPad AR experience that explained just how energy efficient the cars are.

Each appliance within the cafe presented an engaging animation featuring the Golf and the number of kilometres the electric car could drive by using specific amounts of each appliance’s electricity.