Thai Health Promotion Foundation: Smoking Kid

Bangkok Branded Content, Film, Hall of Fame

When adults see children misbehaving, they would normally educate them about their actions. However, when adults repeat the children’s action, they tend to overlook this misbehaviour. From this insight, we use children asking for a light as the medium to send a message that shocks adult smokers. Through this provocative message, we make┬ásmokers realize that warning themselves about the adverse effects of smoking is the most effective way to get them to quit.