In India, acid attack is one of the most heinous crimes against women. It not only inflicts harm on the female body, but also her psychological senses. Nearly 11 000 cases of acid attacks have been reported in the country in March 2014. Acid is cheap and readily available to the public at any corner shop. ‘Make Love Not Scars’ aims to stop the sale of acid to the common man and create awareness in a big way.