7-11: Piano Coin Donation

Posted on October 10, 2016 in Design, Direct, Promo & Activation — Share this via

In Taiwan every 7-Eleven store has a charity donation box, but most customers simply don’t take notice. To make the public pay attention to these inconspicuous boxes and take the time to toss in their change, the Piano Coin Donation Box was invented. By simply dropping a coin in one of the slots, anyone could make a euphonious note rise from the piano. Donating spare change became an enchanting experience, leading to all sorts of people taking joy in giving.