you eat they eat ProjectsFeaturedImages

KFC: You Eat They Eat

The poster campaign ‘You eat. They eat.’ was designed to spread awareness of the ADD HOPE initiative launched by KFC. In India, even today, millions of underprivileged children go hungry every day. KFC through its Add Hope initiative was providing a meal to underprivileged kids each time they sold a meal. They wanted a conversation […]

dig the dog ProjectsFeaturedImages

MTV-Staying Alive Foundation: #Dick The Dog

Teenagers are one of the few demographics in which the HIV rate is rising. Born after the major campaigns of the 90s, and shock tactics don’t resonate with them – as AIDS is no longer a death sentence. Simply telling them to stop having sex is pointless and actively causes them to disengage with a […]

FFF ProjectsFeaturedImages

French Film Festival: Reclaim Your Intelligence

Every week, Singaporeans watch a lot of meaningless Hollywood blockbusters. There’s nothing bad about liking these movies, as they are fun. But, sometimes your brain needs to balance them with something more meaningful. The French Cinema is globally recognized as being more intellectual and ‘arty’. So, in order to attract a non-French audience to the […]

ThaiLife

Thai Life Insurance: Opportunity

Opportunity for many is the chance to create opportunities for others. This film takes us on an emotional journey as the story unfolds to show how the main character has learnt first-hand how to appreciate the value of life and use her own experiences to better the lives of others.

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KFC: Finger Lickin’ Good

KFC’s classic slogan – ‘Finger Lickin’ Good’ was coming back to Hong Kong. To raise awareness we created limited edition KFC edible nail polish (Available in Original Recipe and Hot & Spicy). Not only did it put the brand back on everyone’s lips in Hong Kong, this little promotional PR stunt was heard around the […]

Shark

Hong Kong Shark Foundation: Congratulations

Seeing blood on your wedding day is taboo – so we created a wedding video with a twist to remind people of the cruel facts behind shark fin soup and that for every wedding in Hong Kong serving it, on average 30 sharks have to die. The film pulls no punches in demonstrating the horrific […]

Shutterstock

Shutterstock: Fake Study

With awards season in full swing, Shutterstock wanted to remind the advertising industry everywhere that they have all the stock footage they need to create entertaining case study videos for awards submissions. Proving that you can make anything up with Shutterstock. Ogilvy Hong Kong created three fake case study videos for Shutterstock, using nothing but […]

Focus

Focus Film: Screen Addiction

People spend long hours on their tablets, mobile phones, and handheld game consoles. Blue rays emitted from those screens can be detrimental to our eyes. With blue light cut technology in Focus screen protector, blue ray is effectively filtered to protect users from these harmful rays. The product performance is illustrated through heavy screen users […]

Ganesha1

Sprouts: God Save The Ocean

During the Ganesha festival, millions of Lord Ganesha idols are immersed in the sea as per tradition. Most of these idols are made of toxic materials like Plaster of Paris, lead, zinc and mercury, which pollute the sea and kill the fish. As a solution, Ogilvy Mumbai created innovative Ganesha idols out of vegetarian fish […]

Rajasthan

Rajasthan Tourism: Mooch Logo

People’s perception about Rajasthan had been reduced to forts and palaces. However, this one-dimensional image was far removed from its vibrant reality; which includes culture, wildlife and rich history. So the idea was to create a logo that reminded people of its diversity. Hence, we combined the two most ubiquitous visuals of desert: camels and […]

Fevicol

Pidilite: Govinda

Fevicol has always stood for ultimate bonding, bonding beyond its physical manifestations, bonding of culture and humanity. And this ad redefined the idea of bonding. The film took the festival of Govinda, (Lord Krishna’s birthday) which is celebrated across the country. People make human pyramids to climb and break the clay pot which is symbolic of […]

child-abuse-1-copy

School Of Life: Child Abuse

School of Life, is an NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it — even though such incidents can scar a child for life. To start […]