KFC $1 chips ProjectsFeaturedImages

KFC: $1 Chips

Using 18 behavioral science principals we came up with 90 different ways to say $1 chips. The top 5 were tested against a control ad on Facebook using a measure of unique clicks over reach. The winner was the principle called anchoring whereby initial exposure to a number serves as a reference point and influences […]

Pxmart Hungry Ghost Festival ProjectsFeaturedImages

Pxmart: Hungry Ghost Festival

Whilst the western world has Halloween, the Chinese have the Hungry Ghost Festival. On the 7th month of the lunar calendar, the Chinese believe the souls of the dead leave the underworld to roam the earth seeking nourishment. If unappeased these souls get up to mischief, so people offer provisions to feed and appease the […]

Pitching FF to Hollywood Case ProjectsFeaturedImages
Pitching FF to Hollywood ProjectsFeaturedImages

Alliance Française: Pitching French Films to Hollywood

To promote French cinema to a non-French audience who tend to prefer Hollywood blockbusters, Alliance Française, the leading network promoting French culture worldwide needed to demonstrate that great films can be made without following usual Hollywood formulas. To do so, we pitched three films to Hollywood heavyweights. What they didn’t know is that these films […]

One Show 2017

One Show 2017 – Ogilvy Asia Pacific Winners

D&AD 2017

D&AD 2017 – Ogilvy Asia Pacific Winners

Sintel Data Exstream ProjectsFeaturedImages

Singtel: Data Exstream

In 2016, Singtel made some major upgrades to their 4G mobile network. To demonstrate its speed and reliability, we put it through a series of very unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts […]

AmnestyProjectsFeaturedImages

Amnesty International: Every Freedom Needs a Fighter

In October 2015, five Hong Kong booksellers were abducted for selling controversial books. Only 4 have returned. To prevent this kind of oppression, we needed to get Hong Kong behind freedom of expression. So we did the unthinkable, publishing controversial literature and selling it. With one small difference, it was all redacted. And typographic posters […]

AAMI-SmartPlates ProjectsFeaturedImages

AAMI: Smartplates

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years – pen, paper and an old-fashioned logbook. AAMI thought it was time to update how we teach our kids to drive and raise a safer generation of drivers. AAMI SmartPlates is […]

100 Pipers Guitar ProjectsFeaturedImages

Pernod Ricard: 100 Pipers

Seagram’s 100 Pipers was running a promotion at select pubs, bars and restaurants with the intent of driving trial and consumption. Consumers who ordered 100 Pipers stood a chance to win an Autographed Fender Guitar signed by the live band playing at the venue. The brief was to create posters to communicate this offer. The […]

IBM Watson ProjectsFeaturedImages

IBM: Cognitive Collection

IBM Watson is an AI system that works with humans. But many didn’t understand his capabilities or business applications. So, we chose an unexpected industry for Watson to work in: fashion. Using visual recognition, Watson analyzed over 500,000 images from fashion archives and photos from prominent Instagram users to provide insights on next season’s colors […]

you eat they eat ProjectsFeaturedImages

KFC: You Eat They Eat

The poster campaign ‘You eat. They eat.’ was designed to spread awareness of the ADD HOPE initiative launched by KFC. In India, even today, millions of underprivileged children go hungry every day. KFC through its Add Hope initiative was providing a meal to underprivileged kids each time they sold a meal. They wanted a conversation […]