Nescafe play button ProjectsFeaturedImages

Nescafe: Play Button

‘It all starts with a Nescafé’ is used to express the brand’s purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China’s preference for tea, it was important for Nescafé to reinforce […]

IBM Outthink Melanoma ProjectsFeaturedImages

IBM: Outthink Melanoma

Melanoma kills 1 Australian every 6 hours. It is our deadliest skin cancer but, ironically, the easiest to treat – survival rates can top 98%. The key is spotting melanoma early. So we invented the Watson Smart Mirror – a simple, engaging collection method. By standing in front of the mirror, Watson was able to […]

Pxmart Hungry Ghost Festival ProjectsFeaturedImages

Pxmart: Hungry Ghost Festival

Whilst the western world has Halloween, the Chinese have the Hungry Ghost Festival. On the 7th month of the lunar calendar, the Chinese believe the souls of the dead leave the underworld to roam the earth seeking nourishment. If unappeased these souls get up to mischief, so people offer provisions to feed and appease the […]

Pitching FF to Hollywood Case ProjectsFeaturedImages
Pitching FF to Hollywood ProjectsFeaturedImages

Alliance Française: Pitching French Films to Hollywood

To promote French cinema to a non-French audience who tend to prefer Hollywood blockbusters, Alliance Française, the leading network promoting French culture worldwide needed to demonstrate that great films can be made without following usual Hollywood formulas. To do so, we pitched three films to Hollywood heavyweights. What they didn’t know is that these films […]

One Show 2017

One Show 2017 – Ogilvy Asia Pacific Winners

D&AD 2017

D&AD 2017 – Ogilvy Asia Pacific Winners

Sintel Data Exstream ProjectsFeaturedImages

Singtel: Data Exstream

In 2016, Singtel made some major upgrades to their 4G mobile network. To demonstrate its speed and reliability, we put it through a series of very unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts […]

AmnestyProjectsFeaturedImages

Amnesty International: Every Freedom Needs a Fighter

In October 2015, five Hong Kong booksellers were abducted for selling controversial books. Only 4 have returned. To prevent this kind of oppression, we needed to get Hong Kong behind freedom of expression. So we did the unthinkable, publishing controversial literature and selling it. With one small difference, it was all redacted. And typographic posters […]

AAMI-SmartPlates ProjectsFeaturedImages

AAMI: Smartplates

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years – pen, paper and an old-fashioned logbook. AAMI thought it was time to update how we teach our kids to drive and raise a safer generation of drivers. AAMI SmartPlates is […]

100 Pipers Guitar ProjectsFeaturedImages

Pernod Ricard: 100 Pipers

Seagram’s 100 Pipers was running a promotion at select pubs, bars and restaurants with the intent of driving trial and consumption. Consumers who ordered 100 Pipers stood a chance to win an Autographed Fender Guitar signed by the live band playing at the venue. The brief was to create posters to communicate this offer. The […]

IBM Watson ProjectsFeaturedImages

IBM: Cognitive Collection

IBM Watson is an AI system that works with humans. But many didn’t understand his capabilities or business applications. So, we chose an unexpected industry for Watson to work in: fashion. Using visual recognition, Watson analyzed over 500,000 images from fashion archives and photos from prominent Instagram users to provide insights on next season’s colors […]