The Otterbox Stupid-Proof campaign is based on the truth that a mobile phone left on its own is perfectly safe. Unfortunately, mobile phones have owners. These owners are people. And people in the name of bravery, adventure, creativity and innovation, do really stupid things, constantly endangering their mobile phones.
Inspired by the famous photographer Martin Parr, we captured people’s moments of stupidity in the most candid way. These images combined with the tagline and one-liner– Otter Box indestructible phone covers. Protects smartphones from stupid people –demonstrates the product benefit with humor that’s universally understood and appreciated.