My Teksi: Find Our Children

Posted on October 10, 2016 in Digital — Share this via

In 2013, 4,998 cases of missing children were reported with 2,616 children still missing. Taxis outnumber police cars 10 to 1, and are on duty at all hours of the day and night. They were an untapped source of eyes and ears on the ground to help find Malaysia’s missing children as quickly as possible.

MyTeksi is an existing taxi-booking smartphone app used by 37,300 taxi drivers to locate passengers. By adding a simple feature on the MyTeksi app, it allowed us to tap into the entire fleet of taxis to be our watchmen. When a kidnapping was reported, taxis within close proximity were alerted via the app. Those drivers who were more likely to report a sighting could help the police make a rescue before the kidnappers got too far away.