Lego: Build The Future

Posted on May 18, 2017 in Design, Outdoor, Press — Share this via

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LEGO - Build the Future1

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For the ads to have the best exposure and visibility that fits with the target audience’s insight, poster and outdoor locations were strategically selected. For example, the astronaut ad was placed at the planetarium or science museum – educational centres where parents often take their kids. The rockstar ad was placed at kid’s music schools and the firefighter ad was placed at outdoor playgrounds.