Knorr: Seed Book

Posted on October 10, 2016 in Design, Direct — Share this via

Government research indicates that vegetable eating in the Philippines is at an all-time low, contributing to four million undernourished children. Studies also show that when kids are involved in preparing vegetable dishes, they are more likely to eat them.

So we turned a popular folk song about vegetables into a book. By embedding seeds in eco-friendly paper, each page of the book can be planted to grow the different vegetables mentioned in the song.

The book is now part of Knorr’s nationwide program that feeds 600,000 kids. By placing the book in children’s hands, they can now grow healthy themselves.