KFC: Shortcut

Posted on May 18, 2017 in Design, Direct, Outdoor, PR, Promo & Activation — Share this via

Bangkok’s traffic is amongst the worlds worst. In fact, people in Bangkok waste an average of 61 hours per person, per year sitting in it. So with the help of KFC’s delivery drivers, we collected and shared data on the best shortcuts they most frequently used to avoid congestion. It effectively and significantly reduced commute times for Bangkokians and gave everyone more time to pursue happiness.