For years the KFC spicy Zinger chicken fillet has been a favourite on the KFC menu. To broaden the product offering, KFC created a spicy Zinger coated Fish Fillet specially for the Australian market. Just like the chicken product, the Zinger Fish Fillets pack some real heat when eaten. The product was launched to bring the light-hearted nature of KFC brand to life whilst showcasing the unique Zinger offering — a spicy fish fillet. This illustration humorously demonstrates the effect Zinger Fish Fillets have on lovers of fish.