KFC: Amphibious Delivery

Posted on June 2, 2017 in 2017 Cannes, Direct, PR, Promo & Activation — Share this via

In the Philippines, the “Fried Chicken War” is ruthless. Having only one-fourth the number of the leading competitor’s stores, KFC had to do something special to reinforce our presence.
The mission was simple – to go where our competitors couldn’t and wouldn’t.
The Amphibious Delivery brought chicken to a place that has been inaccessible for decades: the submerged city of Artex Compound in Malabon. Known as the Venice of the Philippines, the chest-deep waters of this permanently flooded residential area make the place inaccessible by land. Residents have to get around in small wooden boats. KFC partnered with H20 technology for the first Philippine-made amphibious vehicle and surprised the residents with an unforgettable day filled with finger lickin’ good buckets of original recipe chicken.
The Amphibious Delivery boldly went where no fried chicken has gone before, and showed the lengths (and depths) KFC was willing to go to bring our signature chicken to you.