Imytec/Canon: Celebrities

Posted on October 10, 2016 in Press — Share this via

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When briefed to create a campaign to express how Canon cameras and lenses are the best to take portraits, Ogilvy Tokyo tapped into the insight that today more then ever, we go out of our way to look great on the social platforms where we share the best of ourselves, trying to be as beautiful as our idols.

The result was a striking print and poster campaign based on the concept –- With a Canon you’ll look your best, even like a star. And it was brought to life with a series of portraits taken with real people, involving no make up or retouching, just carefully crafted photography and light by legendary photographer Ale Burset.