This campaign is one of a kind. It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change. – Reed Collins
The faces of litterbugs are being plastered on billboards across Hong Kong after a campaign group collected the DNA from rubbish dropped in the street.
The ‘most wanted’ posters, which feature e-fits created by a forensics company using extracts taken from chewing gum, cigarette butts and a condom, are being put up at bus stops and metro stations across the city.
The campaign video shows the extent of the litter problem in Hong Kong and how digital technology has been used to create the e-fits for the posters.