Showing all articles in category 'Promo & Activation' — Found 37 result(s)

Savlon Healthy Hands Chalk Sticks ProjectsFeaturedImages

Savlon: Healthy Hands Chalk Sticks

Millions of children across rural India still don’t have the habit of using soap while washing hands. They believe water is enough. Countless children succumb to diseases such as diarrhea owing to this neglect. Savlon, one of India’s popular health & hygiene brands, gave a simple solution that worked like a charm. Primary grade students […]

& Daughter CCProjectsFeaturedImages

Star Plus: Star Plus & Daughters

This Women’s Day special puts the spotlight on one of India’s biggest social issues of gender inequality and takes it head on. The film tells a simple, sweet and yet powerful story of the happy result of a newer way of thinking. It’s a tribute to the women who succeed and to the men whose […]

Kauri Dieback ProjectsFeaturedImages

Auckland City Council: A Kauri Cries

The mighty kauri trees of New Zealand face extinction. Kauri dieback, an infectious soil-borne organism that hitches a lift on bushwalker’s shoes is rapidly killing these native giants. But, they’re dying silently, which means the epidemic is overlooked. An infected kauri weeps gum in an attempt to wall off the disease – this is the […]

PXMart Bag Collection ProjectsFeaturedImages

PX Mart: Bag Collection

In the eyes of Taiwan’s youth, PX Mart’s “affordable and down-to-earth” reputation seemed old and unstylish. So we gave cheap, commonplace PX Mart plastic grocery bags a radical makeover. By transforming them into a chic hand-crafted fashion handbag collection, we made saving money into a youthful fashion statement. The result was a hit, and store […]

Ash Be Nimble ProjectsFeaturedImages

Ash Be Nimble: Dyetonator

Snatch theft is a rampant threat in Malaysia. Victims have been severely injured or even killed as a result of these attacks. The most common target is women. But as culprits strike fast and disappear on motorbikes, catching them becomes next to impossible. Ash Be Nimble, a homegrown sportswear brand, wanted to go the extra […]

Allianz Robbery ProjectsFeaturedImages

Allianz: Robbery

“It will never happen to me.” That’s what most of us think when it comes to misfortunes. But the fact is: bad things will never happen to you until they happen to you. Allianz Insurance wanted to remind people of this and urge them to get the right protection before it is too late. After […]

Nescafe play button ProjectsFeaturedImages

Nescafe: Play Button

‘It all starts with a Nescafé’ is used to express the brand’s purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China’s preference for tea, it was important for Nescafé to reinforce […]

IBM Outthink Melanoma ProjectsFeaturedImages

IBM: Outthink Melanoma

Melanoma kills 1 Australian every 6 hours. It is our deadliest skin cancer but, ironically, the easiest to treat – survival rates can top 98%. The key is spotting melanoma early. So we invented the Watson Smart Mirror – a simple, engaging collection method. By standing in front of the mirror, Watson was able to […]

KFC $1 chips ProjectsFeaturedImages

KFC: $1 Chips

Using 18 behavioral science principals we came up with 90 different ways to say $1 chips. The top 5 were tested against a control ad on Facebook using a measure of unique clicks over reach. The winner was the principle called anchoring whereby initial exposure to a number serves as a reference point and influences […]

Pxmart Hungry Ghost Festival ProjectsFeaturedImages

Pxmart: Hungry Ghost Festival

Whilst the western world has Halloween, the Chinese have the Hungry Ghost Festival. On the 7th month of the lunar calendar, the Chinese believe the souls of the dead leave the underworld to roam the earth seeking nourishment. If unappeased these souls get up to mischief, so people offer provisions to feed and appease the […]

Sintel Data Exstream ProjectsFeaturedImages

Singtel: Data Exstream

In 2016, Singtel made some major upgrades to their 4G mobile network. To demonstrate its speed and reliability, we put it through a series of very unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts […]