Showing all articles in category 'Promo & Activation' — Found 37 result(s)

KFC ProjectsFeaturedImages

KFC: Amphibious Delivery

michael kors handbags outlet In the Philippines, the “Fried Chicken War” is ruthless. Having only one-fourth the number of the leading competitor’s stores, KFC had to do something special to reinforce our presence. The mission was simple – to go where our competitors couldn’t and wouldn’t. The Amphibious Delivery brought chicken to a place that […]

DIDI Smart light ProjectsFeaturedImages

DiDi: Smart Light

In China, 98% of backseat passengers don’t fasten their seatbelt. Despite a new law being introduced in March 2017, thousands of passengers continued to ignore this basic safety measure on the road. To combat this challenge, DiDi (China’s largest transportation platform) launched the Smart Light. We fitted multiple taxi’s and premium car services with seatbelt […]

KFC DeliveryProjectsFeaturedImages

KFC: Shortcut

Bangkok’s traffic is amongst the worlds worst. In fact, people in Bangkok waste an average of 61 hours per person, per year sitting in it. So with the help of KFC’s delivery drivers, we collected and shared data on the best shortcuts they most frequently used to avoid congestion. It effectively and significantly reduced commute […]

FocusProjectsFeaturedImages

Focus: Cataract Patients

This online short film is about 2 people accidentally meeting one night. One person wants to be blind, and the other is about to go blind. A famous, young photographer is a fading star as his failing vision deteriorates into blindness. He accidentally encounters his ex-girlfriend who has a freshly broken heart and has seen […]

Make Love Not ScarsProjectsFeaturedImages

Make Love Not Scars: Skills Not Scars

The pain of an acid attack carries on for a lifetime. Unfortunately, we live in a world where a scarred face makes people feel uncomfortable. We wanted to challenge and change this. The first and best way forward was to find appropriate employment for them. But society was not ready to even look at them, […]

Finger Yoga ProjectsFeaturedImages

KFC: Finger Yoga

Trigger Finger (stenosing tenosynovitis) is a condition where a person’s finger gets stuck in a bent position. Your finger may straighten with a snap — like a trigger being pulled and released. Today, the number of people from the “smartphone generation” suffering from this condition is rising sharply due to the constant use of electronic […]

SagawaShoyu ProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Soy Sauce was invented 600 years ago and is an essential condiment in Japanese cuisine. Sagawa Shoyu is the earliest manufacturer and located in Yanai City’s white walled historic district. The dedicated act of brewing in the traditional method has been taking place there since the Samurai era. Sagawa briefed us to create a series […]

Jigsaw ProjectsFeaturedImages

Seub Nakhasathien Foundation: Jigsaw

We used the occasion of International Day of Forests to create a limited edition jigsaw puzzle. On the outside of the box is a beautiful image of a lush and beautiful tropical rainforest. However, during the 3 hours, it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest with […]

Voiz Waffle Chocolate - ClassroomProjectsFeaturedImages

Voiz Waffle Chocolate: Classroom

There are only 2 college students remaining in the after school tutoring class. The boy (Ake) makes his move and approaches the girl (Jane) to kiss her. Jane, who just had a bite of Voiz Waffle, is shocked. Moving closer to Jane, he aims to bite the other end of the Voiz Waffle. Jane fights […]

Voiz Mini CookiesProjectsFeaturedImages

Voiz Mini Cookies: Boyscout and the wicked mountain

Two Boy Scouts are trapped on a deserted cliff. The braided Boy Scout has both hands caught under the boulder while the other cannot move his legs. Both are starving and frail. The fat Boy Scout talks to his braided friend that he is honored to die with him and asks if he has anything […]

SagawaSoySauceProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Too much Soy Sauce can ruin the flavor of food, too little and the natural flavor isn’t enriched. With this principle in mind we engaged a Gyotaku artist (fish printer). He took just the right amounts of Sagawa Soy Sauce and used it as an ink on Washi paper to Illustrate the food. A calligrapher […]

Pitching FF ProjectsFeaturedImages

Alliance Française: Pitching French Films to Hollywood

French Films are great. They are nuanced, character-driven and soaked in the atmosphere. But, how do you promote them to a non-French audience who tend to prefer Hollywood blockbusters? This is the task Alliance Française, the leading network promoting French culture worldwide gave us. We needed to define French cinema and how unique it is […]