Showing all articles in category 'Press' — Found 14 result(s)

Build the futureProjectsFeaturedImages

Lego: Build The Future

For the ads to have the best exposure and visibility that fits with the target audience’s insight, poster and outdoor locations were strategically selected. For example, the astronaut ad was placed at the planetarium or science museum – educational centres where parents often take their kids. The rockstar ad was placed at kid’s music schools […]

SagawaShoyu ProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Soy Sauce was invented 600 years ago and is an essential condiment in Japanese cuisine. Sagawa Shoyu is the earliest manufacturer and located in Yanai City’s white walled historic district. The dedicated act of brewing in the traditional method has been taking place there since the Samurai era. Sagawa briefed us to create a series […]

SagawaSoySauceProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Too much Soy Sauce can ruin the flavor of food, too little and the natural flavor isn’t enriched. With this principle in mind we engaged a Gyotaku artist (fish printer). He took just the right amounts of Sagawa Soy Sauce and used it as an ink on Washi paper to Illustrate the food. A calligrapher […]

Pitching FF ProjectsFeaturedImages

Alliance Française: Pitching French Films to Hollywood

French Films are great. They are nuanced, character-driven and soaked in the atmosphere. But, how do you promote them to a non-French audience who tend to prefer Hollywood blockbusters? This is the task Alliance Française, the leading network promoting French culture worldwide gave us. We needed to define French cinema and how unique it is […]

100 Pipers Guitar ProjectsFeaturedImages

Pernod Ricard: 100 Pipers

Seagram’s 100 Pipers was running a promotion at select pubs, bars and restaurants with the intent of driving trial and consumption. Consumers who ordered 100 Pipers stood a chance to win an Autographed Fender Guitar signed by the live band playing at the venue. The brief was to create posters to communicate this offer. The […]

you eat they eat ProjectsFeaturedImages

KFC: You Eat They Eat

The poster campaign ‘You eat. They eat.’ was designed to spread awareness of the ADD HOPE initiative launched by KFC. In India, even today, millions of underprivileged children go hungry every day. KFC through its Add Hope initiative was providing a meal to underprivileged kids each time they sold a meal. They wanted a conversation […]

FFF ProjectsFeaturedImages

French Film Festival: Reclaim Your Intelligence

Every week, Singaporeans watch a lot of meaningless Hollywood blockbusters. There’s nothing bad about liking these movies, as they are fun. But, sometimes your brain needs to balance them with something more meaningful. The French Cinema is globally recognized as being more intellectual and ‘arty’. So, in order to attract a non-French audience to the […]

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School Of Life: Child Abuse

School of Life, is an NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it — even though such incidents can scar a child for life. To start […]

Philips LED

Philips LED Storm: Aeroplane, Boat, Cycle

In the age of out-of-the-world gizmos, super hightech stuff and such, torch, no matter what different light it threw, was not the most interesting of products. So to try and attract attention to it, the effort was to design communication that was larger than life. Communication that was attractive enough to give a beautiful sheen […]

Gandhi

Mani Bhavan Gandhi Museum: The Humble Greatness of Gandhi

The Mani Bhavan Gandhi Museum is one of the most important historic buildings in India. It is the very house where Gandhi lived and planned his campaigns of non-violent resistance that brought our independence. The house is now preserved as a museum. Despite its massive historic importance to our nation, awareness is low, especially among […]

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Imytec/Canon: Celebrities

When briefed to create a campaign to express how Canon cameras and lenses are the best to take portraits, Ogilvy Tokyo tapped into the insight that today more then ever, we go out of our way to look great on the social platforms where we share the best of ourselves, trying to be as beautiful […]