Showing all articles in category 'Outdoor' — Found 22 result(s)

Allianz Robbery ProjectsFeaturedImages

Allianz: Robbery

“It will never happen to me.” That’s what most of us think when it comes to misfortunes. But the fact is: bad things will never happen to you until they happen to you. Allianz Insurance wanted to remind people of this and urge them to get the right protection before it is too late. After […]

IBM Outthink Melanoma ProjectsFeaturedImages

IBM: Outthink Melanoma

Melanoma kills 1 Australian every 6 hours. It is our deadliest skin cancer but, ironically, the easiest to treat – survival rates can top 98%. The key is spotting melanoma early. So we invented the Watson Smart Mirror – a simple, engaging collection method. By standing in front of the mirror, Watson was able to […]

KFC $1 chips ProjectsFeaturedImages

KFC: $1 Chips

Using 18 behavioral science principals we came up with 90 different ways to say $1 chips. The top 5 were tested against a control ad on Facebook using a measure of unique clicks over reach. The winner was the principle called anchoring whereby initial exposure to a number serves as a reference point and influences […]

AmnestyProjectsFeaturedImages

Amnesty International: Every Freedom Needs a Fighter

In October 2015, five Hong Kong booksellers were abducted for selling controversial books. Only 4 have returned. To prevent this kind of oppression, we needed to get Hong Kong behind freedom of expression. So we did the unthinkable, publishing controversial literature and selling it. With one small difference, it was all redacted. And typographic posters […]

100 Pipers Guitar ProjectsFeaturedImages

Pernod Ricard: 100 Pipers

Seagram’s 100 Pipers was running a promotion at select pubs, bars and restaurants with the intent of driving trial and consumption. Consumers who ordered 100 Pipers stood a chance to win an Autographed Fender Guitar signed by the live band playing at the venue. The brief was to create posters to communicate this offer. The […]

you eat they eat ProjectsFeaturedImages

KFC: You Eat They Eat

The poster campaign ‘You eat. They eat.’ was designed to spread awareness of the ADD HOPE initiative launched by KFC. In India, even today, millions of underprivileged children go hungry every day. KFC through its Add Hope initiative was providing a meal to underprivileged kids each time they sold a meal. They wanted a conversation […]

FFF ProjectsFeaturedImages

French Film Festival: Reclaim Your Intelligence

Every week, Singaporeans watch a lot of meaningless Hollywood blockbusters. There’s nothing bad about liking these movies, as they are fun. But, sometimes your brain needs to balance them with something more meaningful. The French Cinema is globally recognized as being more intellectual and ‘arty’. So, in order to attract a non-French audience to the […]

Otterbox featureimage

Otterbox: Stupid People

The Otterbox Stupid-Proof campaign is based on the truth that a mobile phone left on its own is perfectly safe. Unfortunately, mobile phones have owners. These owners are people. And people in the name of bravery, adventure, creativity and innovation, do really stupid things, constantly endangering their mobile phones. Inspired by the famous photographer Martin […]

Focus

Focus Film: Screen Addiction

People spend long hours on their tablets, mobile phones, and handheld game consoles. Blue rays emitted from those screens can be detrimental to our eyes. With blue light cut technology in Focus screen protector, blue ray is effectively filtered to protect users from these harmful rays. The product performance is illustrated through heavy screen users […]

earthqd@2x

Twitter: First On Twitter

Twitter is news the way the world needs now – blow by blow accounts, as the news unfolds, from the guys who make it happen. It’s news for the “it’s happening now” world, unfiltered by personal opinions and media biases. Straight from the action and from the guys who’re creating it, it’s where the news […]