Showing all articles in category 'Direct' — Found 23 result(s)

KFC ProjectsFeaturedImages

KFC: Amphibious Delivery

michael kors handbags outlet In the Philippines, the “Fried Chicken War” is ruthless. Having only one-fourth the number of the leading competitor’s stores, KFC had to do something special to reinforce our presence. The mission was simple – to go where our competitors couldn’t and wouldn’t. The Amphibious Delivery brought chicken to a place that […]

DIDI Smart light ProjectsFeaturedImages

DiDi: Smart Light

In China, 98% of backseat passengers don’t fasten their seatbelt. Despite a new law being introduced in March 2017, thousands of passengers continued to ignore this basic safety measure on the road. To combat this challenge, DiDi (China’s largest transportation platform) launched the Smart Light. We fitted multiple taxi’s and premium car services with seatbelt […]

KFC DeliveryProjectsFeaturedImages

KFC: Shortcut

Bangkok’s traffic is amongst the worlds worst. In fact, people in Bangkok waste an average of 61 hours per person, per year sitting in it. So with the help of KFC’s delivery drivers, we collected and shared data on the best shortcuts they most frequently used to avoid congestion. It effectively and significantly reduced commute […]

Make Love Not ScarsProjectsFeaturedImages

Make Love Not Scars: Skills Not Scars

The pain of an acid attack carries on for a lifetime. Unfortunately, we live in a world where a scarred face makes people feel uncomfortable. We wanted to challenge and change this. The first and best way forward was to find appropriate employment for them. But society was not ready to even look at them, […]

Finger Yoga ProjectsFeaturedImages

KFC: Finger Yoga

Trigger Finger (stenosing tenosynovitis) is a condition where a person’s finger gets stuck in a bent position. Your finger may straighten with a snap — like a trigger being pulled and released. Today, the number of people from the “smartphone generation” suffering from this condition is rising sharply due to the constant use of electronic […]

SagawaShoyu ProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Soy Sauce was invented 600 years ago and is an essential condiment in Japanese cuisine. Sagawa Shoyu is the earliest manufacturer and located in Yanai City’s white walled historic district. The dedicated act of brewing in the traditional method has been taking place there since the Samurai era. Sagawa briefed us to create a series […]

Jigsaw ProjectsFeaturedImages

Seub Nakhasathien Foundation: Jigsaw

We used the occasion of International Day of Forests to create a limited edition jigsaw puzzle. On the outside of the box is a beautiful image of a lush and beautiful tropical rainforest. However, during the 3 hours, it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest with […]

Pitching FF ProjectsFeaturedImages

Alliance Française: Pitching French Films to Hollywood

French Films are great. They are nuanced, character-driven and soaked in the atmosphere. But, how do you promote them to a non-French audience who tend to prefer Hollywood blockbusters? This is the task Alliance Française, the leading network promoting French culture worldwide gave us. We needed to define French cinema and how unique it is […]

Kauri Dieback ProjectsFeaturedImages

Auckland City Council: A Kauri Cries

The mighty kauri trees of New Zealand face extinction. Kauri dieback, an infectious soil-borne organism that hitches a lift on bushwalker’s shoes is rapidly killing these native giants. But, they’re dying silently, which means the epidemic is overlooked. An infected kauri weeps gum in an attempt to wall off the disease – this is the […]

PXMart Bag Collection ProjectsFeaturedImages

PX Mart: Bag Collection

In the eyes of Taiwan’s youth, PX Mart’s “affordable and down-to-earth” reputation seemed old and unstylish. So we gave cheap, commonplace PX Mart plastic grocery bags a radical makeover. By transforming them into a chic hand-crafted fashion handbag collection, we made saving money into a youthful fashion statement. The result was a hit, and store […]

Ash Be Nimble ProjectsFeaturedImages

Ash Be Nimble: Dyetonator

Snatch theft is a rampant threat in Malaysia. Victims have been severely injured or even killed as a result of these attacks. The most common target is women. But as culprits strike fast and disappear on motorbikes, catching them becomes next to impossible. Ash Be Nimble, a homegrown sportswear brand, wanted to go the extra […]

Allianz Robbery ProjectsFeaturedImages

Allianz: Robbery

“It will never happen to me.” That’s what most of us think when it comes to misfortunes. But the fact is: bad things will never happen to you until they happen to you. Allianz Insurance wanted to remind people of this and urge them to get the right protection before it is too late. After […]