Showing all articles in category 'Digital' — Found 19 result(s)

DIDI Smart light ProjectsFeaturedImages

DiDi: Smart Light

In China, 98% of backseat passengers don’t fasten their seatbelt. Despite a new law being introduced in March 2017, thousands of passengers continued to ignore this basic safety measure on the road. To combat this challenge, DiDi (China’s largest transportation platform) launched the Smart Light. We fitted multiple taxi’s and premium car services with seatbelt […]

Make Love Not ScarsProjectsFeaturedImages

Make Love Not Scars: Skills Not Scars

The pain of an acid attack carries on for a lifetime. Unfortunately, we live in a world where a scarred face makes people feel uncomfortable. We wanted to challenge and change this. The first and best way forward was to find appropriate employment for them. But society was not ready to even look at them, […]

Finger Yoga ProjectsFeaturedImages

KFC: Finger Yoga

Trigger Finger (stenosing tenosynovitis) is a condition where a person’s finger gets stuck in a bent position. Your finger may straighten with a snap — like a trigger being pulled and released. Today, the number of people from the “smartphone generation” suffering from this condition is rising sharply due to the constant use of electronic […]

Jigsaw ProjectsFeaturedImages

Seub Nakhasathien Foundation: Jigsaw

We used the occasion of International Day of Forests to create a limited edition jigsaw puzzle. On the outside of the box is a beautiful image of a lush and beautiful tropical rainforest. However, during the 3 hours, it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest with […]

Voiz Waffle Chocolate - ClassroomProjectsFeaturedImages

Voiz Waffle Chocolate: Classroom

There are only 2 college students remaining in the after school tutoring class. The boy (Ake) makes his move and approaches the girl (Jane) to kiss her. Jane, who just had a bite of Voiz Waffle, is shocked. Moving closer to Jane, he aims to bite the other end of the Voiz Waffle. Jane fights […]

Savlon Healthy Hands Chalk Sticks ProjectsFeaturedImages

Savlon: Healthy Hands Chalk Sticks

Millions of children across rural India still don’t have the habit of using soap while washing hands. They believe water is enough. Countless children succumb to diseases such as diarrhea owing to this neglect. Savlon, one of India’s popular health & hygiene brands, gave a simple solution that worked like a charm. Primary grade students […]

Nescafe play button ProjectsFeaturedImages

Nescafe: Play Button

‘It all starts with a Nescafé’ is used to express the brand’s purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China’s preference for tea, it was important for Nescafé to reinforce […]

IBM Outthink Melanoma ProjectsFeaturedImages

IBM: Outthink Melanoma

Melanoma kills 1 Australian every 6 hours. It is our deadliest skin cancer but, ironically, the easiest to treat – survival rates can top 98%. The key is spotting melanoma early. So we invented the Watson Smart Mirror – a simple, engaging collection method. By standing in front of the mirror, Watson was able to […]

KFC $1 chips ProjectsFeaturedImages

KFC: $1 Chips

Using 18 behavioral science principals we came up with 90 different ways to say $1 chips. The top 5 were tested against a control ad on Facebook using a measure of unique clicks over reach. The winner was the principle called anchoring whereby initial exposure to a number serves as a reference point and influences […]

Pxmart Hungry Ghost Festival ProjectsFeaturedImages

Pxmart: Hungry Ghost Festival

Whilst the western world has Halloween, the Chinese have the Hungry Ghost Festival. On the 7th month of the lunar calendar, the Chinese believe the souls of the dead leave the underworld to roam the earth seeking nourishment. If unappeased these souls get up to mischief, so people offer provisions to feed and appease the […]

Sintel Data Exstream ProjectsFeaturedImages

Singtel: Data Exstream

In 2016, Singtel made some major upgrades to their 4G mobile network. To demonstrate its speed and reliability, we put it through a series of very unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts […]

AAMI-SmartPlates ProjectsFeaturedImages

AAMI: Smartplates

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years – pen, paper and an old-fashioned logbook. AAMI thought it was time to update how we teach our kids to drive and raise a safer generation of drivers. AAMI SmartPlates is […]