Showing all articles in category 'Digital' — Found 14 result(s)

Jigsaw ProjectsFeaturedImages

Seub Nakhasathien Foundation: Jigsaw

We used the occasion of International Day of Forests to create a limited edition jigsaw puzzle. On the outside of the box is a beautiful image of a lush and beautiful tropical rainforest. However, during the 3 hours, it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest with […]

Voiz Waffle Chocolate - ClassroomProjectsFeaturedImages

Voiz Waffle Chocolate: Classroom

There are only 2 college students remaining in the after school tutoring class. The boy (Ake) makes his move and approaches the girl (Jane) to kiss her. Jane, who just had a bite of Voiz Waffle, is shocked. Moving closer to Jane, he aims to bite the other end of the Voiz Waffle. Jane fights […]

Savlon Healthy Hands Chalk Sticks ProjectsFeaturedImages

Savlon: Healthy Hands Chalk Sticks

Millions of children across rural India still don’t have the habit of using soap while washing hands. They believe water is enough. Countless children succumb to diseases such as diarrhea owing to this neglect. Savlon, one of India’s popular health & hygiene brands, gave a simple solution that worked like a charm. Primary grade students […]

Nescafe play button ProjectsFeaturedImages

Nescafe: Play Button

‘It all starts with a Nescafé’ is used to express the brand’s purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China’s preference for tea, it was important for Nescafé to reinforce […]

IBM Outthink Melanoma ProjectsFeaturedImages

IBM: Outthink Melanoma

Melanoma kills 1 Australian every 6 hours. It is our deadliest skin cancer but, ironically, the easiest to treat – survival rates can top 98%. The key is spotting melanoma early. So we invented the Watson Smart Mirror – a simple, engaging collection method. By standing in front of the mirror, Watson was able to […]

Pxmart Hungry Ghost Festival ProjectsFeaturedImages

Pxmart: Hungry Ghost Festival

Whilst the western world has Halloween, the Chinese have the Hungry Ghost Festival. On the 7th month of the lunar calendar, the Chinese believe the souls of the dead leave the underworld to roam the earth seeking nourishment. If unappeased these souls get up to mischief, so people offer provisions to feed and appease the […]

Sintel Data Exstream ProjectsFeaturedImages

Singtel: Data Exstream

In 2016, Singtel made some major upgrades to their 4G mobile network. To demonstrate its speed and reliability, we put it through a series of very unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts […]

AAMI-SmartPlates ProjectsFeaturedImages

AAMI: Smartplates

AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years – pen, paper and an old-fashioned logbook. AAMI thought it was time to update how we teach our kids to drive and raise a safer generation of drivers. AAMI SmartPlates is […]

IBM Watson ProjectsFeaturedImages

IBM: Cognitive Collection

IBM Watson is an AI system that works with humans. But many didn’t understand his capabilities or business applications. So, we chose an unexpected industry for Watson to work in: fashion. Using visual recognition, Watson analyzed over 500,000 images from fashion archives and photos from prominent Instagram users to provide insights on next season’s colors […]

Singtel Firecracker

Singtel: Firecracker

When the Singapore government imposed a ban on firecrackers in March 1972, they put an end to a tradition for millions of Singaporean Chinese. We introduced Singtel Firecracker — the world’s first co-created firecracker with mobile phones. To begin, people just had to visit the web app on singtelfirecracker.com with their mobile device and tap […]

Snapchat

Oogachaga: Snapchat From The Closet

Singapore is proud to be one of the most developed countries in the world and still, you might be committing a criminal offence for being gay. Section 377A of the penal code criminalises gay sex. Local schools offer no inclusive sexual education. Gay teens are 4 times more prone to depression and suicide attempts. How […]

my-teksi

My Teksi: Find Our Children

In 2013, 4,998 cases of missing children were reported with 2,616 children still missing. Taxis outnumber police cars 10 to 1, and are on duty at all hours of the day and night. They were an untapped source of eyes and ears on the ground to help find Malaysia’s missing children as quickly as possible. […]