IBM Watson is an AI system that works with humans. But many didn’t understand his capabilities or business applications. So, we chose an unexpected industry for Watson to work in: fashion. Using visual recognition, Watson analyzed over 500,000 images from fashion archives and photos from prominent Instagram users to provide insights on next season’s colors […]
Showing all articles in category 'Design' — Found 26 result(s)
During the Ganesha festival, millions of Lord Ganesha idols are immersed in the sea as per tradition. Most of these idols are made of toxic materials like Plaster of Paris, lead, zinc and mercury, which pollute the sea and kill the fish. As a solution, Ogilvy Mumbai created innovative Ganesha idols out of vegetarian fish […]
People’s perception about Rajasthan had been reduced to forts and palaces. However, this one-dimensional image was far removed from its vibrant reality; which includes culture, wildlife and rich history. So the idea was to create a logo that reminded people of its diversity. Hence, we combined the two most ubiquitous visuals of desert: camels and […]
To demonstrate the power of imagination, we created a set of multi-dimensional Lego installations to show different images depending on how you look at it. Each installation appears to be nothing more than an abstract Lego sculpture. By combining perception-based lighting and 41 883 Lego bricks, the amorphous shadows evolve into three distinct forms.
This poster series was created to highlight the water-resistant properties of Hi-Jet papers. We tasked skilled papercut artists to create aquarium installations using only Hi-Jet waterproof papers. This two weeks exhibition proves that Hi-Jet is the paper of choice for use in indoor productions that require paper to be exposed to liquids.
In Taiwan every 7-Eleven store has a charity donation box, but most customers simply don’t take notice. To make the public pay attention to these inconspicuous boxes and take the time to toss in their change, the Piano Coin Donation Box was invented. By simply dropping a coin in one of the slots, anyone could […]
Government research indicates that vegetable eating in the Philippines is at an all-time low, contributing to four million undernourished children. Studies also show that when kids are involved in preparing vegetable dishes, they are more likely to eat them. So we turned a popular folk song about vegetables into a book. By embedding seeds in […]
KFC is the number one ‘delivery expert’ of the food category in Thailand. To mark this achievement, Ogilvy Bangkok designed a series of limited edition packaging for KFC’s top spenders each month — a design that marries form and function to advocate that speed is at the heart of KFC delivery.
With PETA’s objective to end the use of exotic skin, we aimed to get people who are blinded by luxury beauty to realize the animal suffering behind this brutal trade. We brought animal cruelty to light in a place most familiar to those craving for beauty in exotic leather. A luxury boutique store displaying a […]
While property developers are all claiming to be experts on location selection when it comes to urban condominiums, Noble wanted to amplify its ‘Be Different’ philosophy that sets them apart from their competitors. Six ariel maps of Noble condominium’s location were transformed into distinctive product designs of everyday essentials such as plate rest, hot pads, […]
Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. Ogilvy & Mather Bangkok were briefed to create gift sets to represent Noble’s uncompromising approach in consistently applying its “be different” design philosophy over 20 projects and 25 years. Each of the 8 gift set designs they created were […]
Pizza Hut thinks it can do more than just bring food to your front door. It wants to deliver your entertainment for the evening, too. At least, that’s the case in Hong Kong, where the pizza chain is delivering some pizzas in specially-designed boxes that convert into pseudo movie projectors.