Showing all articles in category 'Design' — Found 26 result(s)

KFC DeliveryProjectsFeaturedImages

KFC: Shortcut

Bangkok’s traffic is amongst the worlds worst. In fact, people in Bangkok waste an average of 61 hours per person, per year sitting in it. So with the help of KFC’s delivery drivers, we collected and shared data on the best shortcuts they most frequently used to avoid congestion. It effectively and significantly reduced commute […]

Build the futureProjectsFeaturedImages

Lego: Build The Future

For the ads to have the best exposure and visibility that fits with the target audience’s insight, poster and outdoor locations were strategically selected. For example, the astronaut ad was placed at the planetarium or science museum – educational centres where parents often take their kids. The rockstar ad was placed at kid’s music schools […]

SagawaShoyu ProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Soy Sauce was invented 600 years ago and is an essential condiment in Japanese cuisine. Sagawa Shoyu is the earliest manufacturer and located in Yanai City’s white walled historic district. The dedicated act of brewing in the traditional method has been taking place there since the Samurai era. Sagawa briefed us to create a series […]

Jigsaw ProjectsFeaturedImages

Seub Nakhasathien Foundation: Jigsaw

We used the occasion of International Day of Forests to create a limited edition jigsaw puzzle. On the outside of the box is a beautiful image of a lush and beautiful tropical rainforest. However, during the 3 hours, it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest with […]

SagawaSoySauceProjectsFeaturedImages

Sagawa Soy Sauce: Japanese Paintings

Too much Soy Sauce can ruin the flavor of food, too little and the natural flavor isn’t enriched. With this principle in mind we engaged a Gyotaku artist (fish printer). He took just the right amounts of Sagawa Soy Sauce and used it as an ink on Washi paper to Illustrate the food. A calligrapher […]

Savlon Healthy Hands Chalk Sticks ProjectsFeaturedImages

Savlon: Healthy Hands Chalk Sticks

Millions of children across rural India still don’t have the habit of using soap while washing hands. They believe water is enough. Countless children succumb to diseases such as diarrhea owing to this neglect. Savlon, one of India’s popular health & hygiene brands, gave a simple solution that worked like a charm. Primary grade students […]

PXMart Bag Collection ProjectsFeaturedImages

PX Mart: Bag Collection

In the eyes of Taiwan’s youth, PX Mart’s “affordable and down-to-earth” reputation seemed old and unstylish. So we gave cheap, commonplace PX Mart plastic grocery bags a radical makeover. By transforming them into a chic hand-crafted fashion handbag collection, we made saving money into a youthful fashion statement. The result was a hit, and store […]

Ash Be Nimble ProjectsFeaturedImages

Ash Be Nimble: Dyetonator

Snatch theft is a rampant threat in Malaysia. Victims have been severely injured or even killed as a result of these attacks. The most common target is women. But as culprits strike fast and disappear on motorbikes, catching them becomes next to impossible. Ash Be Nimble, a homegrown sportswear brand, wanted to go the extra […]

Nescafe play button ProjectsFeaturedImages

Nescafe: Play Button

‘It all starts with a Nescafé’ is used to express the brand’s purpose in China and is understood to mean that Nescafe is the trigger for good things to happen. As the brand competes against a variety of local coffee brands, as well as China’s preference for tea, it was important for Nescafé to reinforce […]

IBM Outthink Melanoma ProjectsFeaturedImages

IBM: Outthink Melanoma

Melanoma kills 1 Australian every 6 hours. It is our deadliest skin cancer but, ironically, the easiest to treat – survival rates can top 98%. The key is spotting melanoma early. So we invented the Watson Smart Mirror – a simple, engaging collection method. By standing in front of the mirror, Watson was able to […]

KFC $1 chips ProjectsFeaturedImages

KFC: $1 Chips

Using 18 behavioral science principals we came up with 90 different ways to say $1 chips. The top 5 were tested against a control ad on Facebook using a measure of unique clicks over reach. The winner was the principle called anchoring whereby initial exposure to a number serves as a reference point and influences […]

100 Pipers Guitar ProjectsFeaturedImages

Pernod Ricard: 100 Pipers

Seagram’s 100 Pipers was running a promotion at select pubs, bars and restaurants with the intent of driving trial and consumption. Consumers who ordered 100 Pipers stood a chance to win an Autographed Fender Guitar signed by the live band playing at the venue. The brief was to create posters to communicate this offer. The […]