IBM Watson is an AI system that works with humans. But many didn’t understand his capabilities or business applications. So, we chose an unexpected industry for Watson to work in: fashion. Using visual recognition, Watson analyzed over 500,000 images from fashion archives and photos from prominent Instagram users to provide insights on next season’s colors and styles. His insights helped Jason Grech, an Australian fashion designer to create the world’s first Cognitive Collection consisting of 12 stunning couture dresses. It was launched at Melbourne Spring Fashion Week and the partnership was shared across Australian media. In the end, a lot of fashion retailers other businesses have lined up to work with Watson.